商务英语英语阅读答案（全文）

商务英语英语阅读答案第1篇THEARTOFPERSUASIONLetmesendyouourbrochureisprobablythemostcommonlyusedphraseinButallt下面是小编为大家整理的商务英语英语阅读答案,供大家参考。

商务英语英语阅读答案 第1篇

THE ART OF PERSUASION

"Let me send you our brochure" is probably the most commonly used phrase in But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, "Who will the brochure be sent to?" "What do we want to achieve with it?" The truth is that a brochure has usually been produced for no other reason than that the competition has

However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely Having said that, the budget is likely to be There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of The other requirements will have to be met in a different After all, introducing the company"s product range to new customers by mail is a different task from selling a new season"s collection to existing

The second task is to get the content In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don"t get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this A bigger failing is to produce a brochure that is not customer Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from

Instead, thousands of brochures start with a history lesson, "Founded in 1987, we have been selling our products I can assure you that customers are never going to say to themselves, "They"ve been around for 20 years - I"ll buy from " It"s not how long you"ve been in business that counts, it"s what you"ve done in that The important point to get across at the beginning is that you have a good track Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the

It is helpful with content to get inside the customer"s If your audience is young and trendy, be creative and As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so But remember that it is not enough just to state these; in order to persuade, they need to be spelt One possibility is to quote recommendations from existing This also makes the brochure personal to you, rather than it simply being a set of suppliers" photographs with your name on the

At the design stage, there are many production features that can distinguish your brochure from the run of the You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add Go through all the options in One of them might be that all-important magical

13 What point does the writer make about brochures in the first paragraph?

A Customer expectations of them are too

B They ought to be more straightforward in

C Insufficient thought tends to go into producing

D Companies should ensure they use them more

14 The writer"s advice to companies in the second paragraph is to

A produce a brochure to advertise new product

B use a brochure to extend the customer

C accept that a brochure cannot fulfil every

D aim to get a bigger budget allocation for producing

15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?

A better language and expression

B better overall appearance

C more up-to-date content

D more product information

16 In the introduction to a brochure, the writer advises companies to focus on

A their understanding of the business

B the range of products they

C their unique market

D the reputation they have built

17 When discussing brochure content in the fifth paragraph, the writer reminds companies to

A consider old customers as well as new

B provide support for the claims they

C avoid using their own

D include details of quality

18 What does "run of the mill" in line 67 mean?

A eye-catching

B complicated

C stylish

D ordinary

商务英语英语阅读答案 第2篇

文章介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。

19题，一句话包含三个空，联系在一起做。昨天开会，宣布了一系列结果。报告税前收益增长了38%，公司并没有经历它的竞争对手所暴露的问题。19题选report，20题experienced，21题，revealed by its rival，被竞争对手暴露的问题。

22题，remains strong保持强劲;单看单词的意思，貌似keep也可以(不过说实话，如果不是有同学提醒，我压根想不到会填keep)联系此句上下文，提到了在对手出现问题时这个公司表现依然强劲remain在英文词典的解释是：continue to exist, especially after other similar or related people or things have ceased to exist 在相似或者相关人和事出现状况时仍然存在，所以，remain更符合这个题目的条件

23题，on track 步入正轨。公司正在实现目标的正道上。这个词在其他完型也出现过，不过不是正确答案。

24题，slow down放缓，固定用法。经济放缓。

25题，bring to，使总数达到51，这个题怕是要靠语感。put肯定不对，get to到达，mount在这里用法不对。

26题，proved to be证明是，固定用法

27题，这里填入的词要和前文对照，前面说新开了12家新的俱乐部，这里的空格前有个even和more，所以应该是填入与new相对应的词。established是已确立的(If you use established to describe something such as an organization, you mean that it is officially recognized or generally approved of because it has existed for a long )

28题，retention rate保留率，专有名词(Retained earnings divided by total after-tax earnings, expressed as a percentage)，指公司税后收益所保留的那一部分。

29题，公司吸引力的证据。clear evidence明显的证据。不选sign，sign只是迹象。

30题，simply修饰too many从用法和意思上都对，在这里就是表强调的，意思是公司太多了。

31题，consolidation强化、合并(To consolidate a number of small groups or firms means to make them into one large )，有很多的公司相互竞争，所以需要进行一个整合。这是商英里的固定说法。

32题，in business在经营。是说很快这个市场上的公司会淘汰的只剩下三个

商务英语英语阅读答案 第3篇

我想你已经听过了各种对Bec的吐槽，说它如何地应试化，但是它终究考的是对语言的掌握程度，因此自然是一般而言你英语能力越高，Bec越容易。我建议是你用各种方法去提高英语能力，都是对Bec的很好的准备。

至于怎么长期提高英语水平，总的来说把它当作一门工具来用，而不是当作一门学科来学。我们是要“用”英语，而不是“学”英语，要通过克服英语障碍获得背后通过英语传达的信息，那么以获取信息为目标，在实战训练中用英语，这是英语成长最快的方式。当然这期间也是有量变才能引起质变的过程，所以也需要花上一段时间，但是如果你的时间花得够聪明，那可以急剧地把这段时间缩短。具体地怎么“以用作学”提高英语， 我真地会很认真地写一篇文章，因为这个真的太有用了，我自己都还在不断地学习提高当中。而等到你的英语能力全面地上去了，那么Bec自然也不会那么难了，这就是英语能力。

商务英语英语阅读答案 第4篇

on 登入、连接(上网)

例句：As more and more work is done on-line, employees can log on from

随着越来越多的工作在网上进行，员工可以从任何地方连接上网。

adjuster 损失理算员、损失理赔员(通常指)

例句：Our loss adjuster will visit you on 7 March to see the

公司的损失理算员将于3月7日前往贵店查看受灾情况。

product 耐用品

长途的、长时间的

例子：long-haul air routes 长距离空运路线

leader (为招揽顾客而)亏本出售的商品

例句：Shops use loss leaders to attract

商店使用亏本出售某些商品的办法吸引顾客。

operation 亏损企业

例句：The company has sold off a number of loss-making operations and found ways of amalgamating smaller

公司卖掉了一部分亏损企业并且寻找各种途径兼并小企业。

of business 经营亏损

例句：You will also receive compensation for loss of business, though you will have to make a separate

贵店必须再提交一份理赔申请，便可同时获得所给予的经营亏损补偿。

emission vehicle 低排放量汽车，简称LEV

credit 低息贷款

lighting 节能灯、低能耗的灯具

例句：We use low-energy

我们使用节能灯。

商务英语英语阅读答案 第5篇

这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。其实这篇文章是关于Human resource的，所以还是要适当关注文章前的说明：the article below about the changing role of human resources 第八题，空格后面的“That"s no longer the case”是很重要的提示。由于空格前面一直在强调commercial和business，所以在空缺的地方应该是和另一个方面相关的内容。选项C的administrative role正好满足这个要求。前后文意思搭配在一起完全吻合。第九题，后面的for example的很关键，是对前面的补充说明。“For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an ”总裁希望人力资源经理对一切事情提出建议，从人数统计到是否进行收购。这种要求就需要人力资源经理具备很多才能。所以F的句子填在这里最合适。第十题，答案稍微不那么明显，不过D句中的an influential role可以和第十题的空格后的a crucial part相对应，算是答案信号。要从整体上把握第三段，这里认为HR manager 的影响是全局的、长期的，所以D句的“see the whole operation”符合情况。第十一题，理解前后文的意思，前面说过去的operational managers不那么认可HR manager的作用，后面指出HR managers挣得多，所以中间是转折的意思。A句的But是个信号，“上涨的薪酬水平意味着这个职位逐渐增加的重要性得到了广泛的认可。”意思和前后都吻合，所以是正确答案。第十二题，空格前说HR managers觉得自己的作用被低估了，所以leaving。空格后一个However，所以空格处应该还是和leaving有关的，为什么离职。E句的意思是“被视作仅仅对别人的离开和生病的日子划勾的人是没法帮助建立忠诚感的。”填入此处正好。

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